Discovering the World of Poultry,
from the Chicken to the Egg
Coming into the poultry industry, there is a lot to learn. Whether it's egg production or broiler chickens or turkeys, farmers work hard to maintain the health, well-being, and production capbilities of their flocks. Understanding how it all comes together is central to building customer and colleague trust. Grounded in Ag has the courses to take you from day one in agriculture to a place of deep understanding and critical thinking in the details of poultry production and use.
Learning from the Experts
One of the pieces that drives the impact of Grounded in Ag is that all of the courses and lessons include perspectives from people in the industry who live this day in and day out.
Each course provides decades of experience from people who live ag, and we ground it throughout the development and publishing process with team members who have recently joined agriculture to ensure the material is understandable and accessible. The complete list of experts helping with Ag 101, Sustainability, and Focus on Livestock is on our website, and our Poultry course will have a full slate of farmers and industry experts to guide you.

A Systems Approach to Building Knowledge
Our courses are designed to meet people where they are and begin developing the depth of knowledge, vocabulary, and understanding of agriculture that can be elusive to build without focused, structured efforts. For people seeking to understand poultry, there is a four-course program.

Ag 101 and Sustainability Set the Foundation
The Ag 101 course provides multiple sources across the US to provide you with the basic building blocks you need to understand agriculture, but more than that, we give you the context you need to put that information to work right away. The video modules in this course are designed to help you understand:
- Farmers, the way they set up their businesses, the changes they see happening, and their communities
- The industry and business as it works in the real world, with topics including cash flow, mental health, equipment, and farming organizations
The Sustainability course will help you understand the intersection of agriculture and sustainability and what that means for people and planet.
- Sustainability from multiple perspectives discussing varying approaches to soil, water, carbon and climate, pollinators and wildlife, and people.
- Farm tours to show you how farmers apply sustainability concepts to their daily work and business decisions
(more than 6.5 hours running time)

Depth in Livestock Comes Via Focus
Once you have the foundational knowledge of agriculture, we begin layering in depth. This course covers raising livestock for food. Lessons come from farmers and experts who have spent years, many even decades, in their fields or fields of study.
The lessons in this course lay the groundwork for livestock and are geared around two major areas -- the day-to-day management and the broader approach to animal care and handling.
Farmer experts discuss their day-to-day work and decisions, including indoor/outdoor management, the role of feed, pasture management, genetics, and more. When it comes to animal care and handling, Dr. Temple Grandin talks about maintaining low-stress environments, and veterinarian Dr. Marybeth Feutz talks about health management.
(almost 2 hours running time)

Deep Dive into Poultry
The Poultry Course builds on all the materials from Ag 101, Sustainability, and Focus on Livestock, focusing on the details of poultry production, including both eggs and broiler chickens. We show various types of poultry operations, and our experts discuss pieces that are difficult to see until you enter the poultry industry.
This course includes video and printed materials to accompany lessons on:
- Poultry Facts and Trivia
- Poultry Production for a Year – A visual look at the various points of the season.
- Farmers and Experts in Poultry - Get an up-close look at the poultry industry from 3-5 farmers and experts as they take you deep into the topic to build on the strength of your understanding.
- Poultry Organizations, Media, and Events to Know
(more than 2 hours running time)
Extend Learning About Crops and Livestock
Grounded in Ag has programming that includes the basics on livestock sectors and commodity crops. Each commodity course takes a similar approach, moving from basics to greater depth and insight, and the full package (more than 30 hours) comes at a reasonable rate. The full slate of courses includes:
Ready to get cracking on a program designed to get your footing in agriculture!
Getting new talent into agriculture is important to help address food production needs and the challenges facing the planet is important. But without a background in ag, it is far too easy to walk straight into something that leaves a mark on you. Our training is designed to help you learn about the field before you accidentally
